Sandra C. Roa is a multimedia storyteller, photographer, and doctoral student in the Department of Communication at the University of South Florida. Her scholarly work examines the ways in which narrative mechanisms function, how photography (or video) visualizes the lives of others and how stories with images are used to create meaning. She is interested in marginalized communities, personal narratives, and digital media as sources of knowledge and advocacy. She draws from her background in journalism and documentary photography/video to inform her research. 

CV/ Multimedia Storyteller: Photography, Video & Narratives

 

EDUCATION

  • University of South Florida, Department of Communications, Ph.D. student- in progress
  • Craig Newmark Graduate School of Journalism-CUNY, Broadcast Journalism, M.A., Dec. 2009
  • City University of New York, Queens College, Honors- Fine Arts & Theater Dance, B.F.A., Jan. 2001

 

RELATED COURSE WORK

  • New York Times Student Journalism Institute, Jan. 2009
  • International Center for Journalists Workshop, Jun. 2009
  • Foundry Photojournalism Workshop, Jul. 2008

 

TEACHING EXPERIENCE

Adjunct Professor- University of Tampa, Communications Department, Aug. 2014- Dec. 2015

  • Taught Digital Arts for Professional Communication and Visual Literacy courses to undergraduate communication majors. Assignments included portfolio, branding, multimedia storytelling, and communication theories related to rhetoric and semiotics

 

Faculty and Digital Media Associate- International Center of Photography, Oct. 2002- Aug. 2012

  • Instructor: Continuing education and community outreach programs for courses in digital photography and video
  • Digital tutoring for full-time students
  • Digital Media Associate: Provided tech support for photographic digital workstations and students

 

PROFESSIONAL EXPERIENCE

Multimedia News Manager- University of South Florida, Oct. 2016- present

  • Report, produce, and publish multi-media news and enterprise stories to support the university’s strategic mission
  • Storyboard, film, and edit video narratives to promote research, community partnerships, and institutional initiatives
  • Collaborate with partners throughout the colleges and administrative departments to develop content strategies and opportunities for related platforms and events
  • Manage university projects with outside producers to ensure consistent use of the university’s brand
  • Shoot and edit short clips for local and national media outlets
  • Founding member of the department’s only dedicated news content team which focuses on strategic storytelling
  • Established a small team of multimedia journalists and photographers for the university communications and marketing department
  • Developed digital workflows and the university’s main digital asset management system

 

Salon Producer- Reading the Pictures, Mar. 2010- 2018

  • Produced and hosted live online discussions regarding news photography with a community of scholars and practitioners: Migrant Salon; Trump’s First 100 Days, Seeing Science, etc.
  • Researched and implemented digital platforms and workflows for live broadcasts
  • Promoted webinars through all digital platforms including main web pages and social media
  • Edited short highlights clips of the live webinars to share with partners and on social media

 

Multimedia Journalist- USF Health Communications Department, Mar. 2015- Oct. 2016

  • Wrote and produced stories to support the academic mission
  • Re-packaged visual stories for various online platforms
  • Created standard animation and video brand assets
  • Developed content strategy to build audiences around specific strategic initiatives
  • Oversaw all video production to ensure the correct use of the brand

 

New Media and Communications - Circolombia, Jun. 2010- Sept. 2015

  • Media Relations: Represented the company and artists for all media-related communications
  • Digital Promotion: Created and maintained social media accounts
  • Administrative: Wrote and circulated annual company reports; Assisted with artist travel, payroll, and health care
  • Production Manager: Scheduled all freight logistics, rehearsals, stage schedules, costumes maintenance, merchandise sales
  • Photographer/ Videographer of music and dance concerts including backstage
  • Design: Webmaster and designer for the company and tour websites

 

Freelance Multimedia Producer- 2004- 2014

  • Photographer: Reportage, spot news, events, editorial, and portraits
  • Documentary storytelling: Fully produced short documentary videos
  • Blogger: Content producer and editor for various clients
  • Field Assistant/ Videographer/ Translator: Nat Geo, Western Sahara, 2006
  • Workshop Instructor: Indigenous Media Project, Colombia, 2005-2007

 

News Desk, Radio Jackie News, Nov. 2011- May 2012

  • Produced three-minute news bulletins and pre-recorded audio for news segments in a commercial radio station
  • Writer, interviewer, and presenter for top-of-the-hour news broadcasts

 

Video Department, Fellowship, The New York Times, Jan. 2009- Dec. 2009

  • Assisted in all aspects of video production: camera, research, writing, and editing
  • Producer of “Video Vows” segments for the Sunday Style section.
  • LENS Blog: Producer of multimedia blog posts about prominent photojournalists.

 

SKILLS & SOFTWARE

Proficient in all aspects of photography and video production (analog and digital); Adobe Creative Suite (Premiere, Adobe After Effects, Photoshop, Illustrator, Lightroom); Knowledgeable in Web-specific technology (i.e., live stream, social media, digital media), Experienced in several Content Management Systems; FAA-UAS Certified, PADI Open Water Certified

 

AWARDS & HONORS

  • Pictures of the Year International: Multimedia Issue Reporting Story, 2011
  • Project Report, Pulitzer Center on Crisis Reporting: Short video, 2008
  • National Association of Hispanic Journalists: Broadcaster, 2008
  • National Public Radio: Featured Photojournalist, 2008

 

EXHIBITS 

Internally Displaced Mother – Holguín, Cuba, 2012 – Group Show 

Family Reunion – Traveling Exhibit, 2012 – Group Show 

Prolonged Refuge - Chelsea Art Auction, NYC - Group Show 

Street Photography – Frontline Club, London 2010 - Group Show 

From Home – Mexico City, 2008 – Group Show 

Day Laborers – NYU, 2006 – Solo Exhibit - Photography

Queens International Queens Museum of Art, NYC 2006 – Group Show

Il Sounni della Vitta” – Castigllioni de Asti, Italy 2005 – Group Show

Self Portraits – ICP Education Gallery, NYC 2004 – Staff Show 

Urban Skin – International Center of Photography, NYC 2004 – Group Show 

Everyday & Underground Beats – Local Project, NYC 2003 – Group Show

The Beach – Photo District Gallery, 2003 

Underground Beats Positive Focus/ Galapagos, NYC 2003 – Group Show 

The City I See – Queens, NYC 2003 – Solo Show 

Around the Way – Lickwed Bar and Lounge, NYC 2003 – Group Show 

Torn Up Building & From My Window – Queens College Student Gallery, 2000- Senior Show

City Blues – GenArt, NYC 1998 - Group Show